Food And The ‘Halo’ Effect: Here’s What Those Healthy-Sounding Terms Actually Mean–You Might Be Surprised In the wake of the genetically modified food labeling debacle of a few months ago, perhaps it is time to identify other food labeling terms manufacturers use to create a health “halo effect” and trick consumers into thinking they are eating healthy. Sometimes there is truth in labeling, sometimes it is cruel sham, like the Senate bill that was hastily constructed as a fig leaf for big food manufacturers and agrichem businesses who want to be able to sell the public GMO-containing food that we have repeatedly demonstrated we don’t want.… Read the rest